Speaker: Joey Winiecki

Vision

1. Seek the Lord for direction in your marketing and media strategy.
2. Write down the vision and keep it in front of you.
   • Talk about it regularly with your team.
   • Remember: There is a soul behind the screen. Our goal is for them to encounter the Lord through our content.
3. Define what message you want to communicate to both your internal and external audience.
4. Set measurable goals for:
   • 1 year
   • 3 years
   • 5 years

Execution

1. Develop a framework to implement your vision.
2. Create a monthly master media calendar for all content, including:
   • Social media
   • Email
   • Text messaging
   • Website updates
3. Prioritize a few key media outlets and build a consistent communication culture.
4. Evaluate the media calendar based on the size of your team.
5. Gather feedback from your team on content creation and execution.
6. Engage with your audience authentically:
   • Social media is about connection, not just promotion.
   • Comment on posts, encourage people, and pray for them.
7. Track performance data consistently.

Two Types of Social Media Posts

1. Culture Marketing

• These posts are not evaluated for performance and are essential to communication.
• They are never removed from the content schedule.